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Walmart exploits rising gas prices

Ok so I first have to say that I personally love commercials. I look forward to superbowl sunday just for this reason. I love ones that make me laugh, that touch my heart and the just plain unique and genius ones. Adverstising is a great outlet for creativity and because most commercials are short they have to be good to make an impression. Good or create an emotion. Either way I have never been as outraged by a commercial as I was by this one.

Walmart projects this by the people for the people concept. It uses lower prices and cheaper merchandise to gain their customers. This has proven to be quite effective considering the fact that walmart tends to drive more revenue and continually puts smaller stores out of business.  I mean where else can you buy a  T.V., Get your oil changed and pick up something for dinner all in one place. As most big families know this convenience tends to become a necessity. They provide a service nobody else has yet to come close too. Good for them!

I in the past have been particulary fond of their commercials. They used to focus on the prices and merchandise and whats related. I cannot recall a time when the focus was off what it needed to be. Everbody knows the happy face and roll-back prices. Quite effective I thought. Evidently this is not working for advertisers anymore. Now they feel the need to exploit rising gas prices to drive customers in.

The country is in a crisis already with gas prices rising well over three dollars a gallon in some places. Why do we need reminding of this? I don’t know anybody who doesn’t wince at filling up or even topping off. With no relief in site and everybody already felling the sting this does not seem a great thing to use as a makreting tool.

I can understand their concept and even appreciate it slightly but it still makes me mad. It’s not like this company really needs to stoop to something like this anyway. In my town Super Walmart has managed to chase every other retailer away while they continue to pop stores up. Seems pretty lucrative a business to me.

If Sam Walton were alive do you think he’d stand for this? He wanted this business to be a family based interest company. Somewhere people could shop for what they needed at decent prices. Exploiting people for what they need was not in my opinion his vision at all. Walmart still has the good prices and occasionally smiling faces. They have taken over the convenience necessity. I am sure they can find other ways to drive their consumers in without having to exploit what has become a painful necessity for all!